Framora AI
Rows of solar panels beneath a cloud-filled blue sky

A clearer story. A cleaner future.

Marketing That Earns Consideration For Clean Energy Work

For renewable energy companies — solar installers, heat pump specialists, storage providers, and EV charging teams. Help buyers find you, understand the work, and feel ready to request a quote.

Strategy, brand, content, and local visibility built around how people actually choose clean energy.

See the work Start a brief

We market the companies building clean energy — and only them.

Clean energy is a considered purchase. Your customers need more than a product name: they need to understand the fit, the process, and the people doing the work.

The focus here is the story around that decision. Clear positioning, useful content, and a web presence that helps good work get found, understood, and trusted enough to earn a conversation.

Solar PVBattery storageHeat pumpsEV chargingCommunity solarEfficiency retrofits

Who we serve

Owner-led installers and specialist teams working across residential, commercial, and community projects.

Decision makers

Homeowners and businesses weighing a long-term investment, looking for a team they can understand and trust.

01 / Selected directions

Fieldwork

Illustrative concepts — not client projects

Solar energy installation used as a concept reference
A clearer case for rooftop solarPositioning / Web / Content
Wind turbines across a green landscape
Make the energy story humanStrategy / Editorial

Visual directions for showing the work, explaining the process, and connecting energy choices to everyday decisions. Photography is illustrative.

02 / Services

What we do

Six connected services. One coherent message.

0101

Audience & Market Mapping

Problem

Most installers know their trade but need to understand which households are close to a buying decision, and what is holding them back.

Deliverables

Audience profiles, a territory map, and a messaging brief that shows who to reach and what they need to hear.

Scope

Buyer research, territory analysis, and a clear picture of the local market for solar, storage, and heat pumps.

Role & connection

The foundation for every service that follows: brand, content, and campaigns should speak to the right people.

0202

Brand & Positioning

Problem

When everyone installs similar equipment, buyers default to price or to whichever name they recognize first.

Deliverables

A positioning statement, a messaging framework, and an identity that your team can use consistently.

Scope

Positioning, messaging, and visual identity rooted in how you actually work and the jobs you take on.

Role & connection

Shapes the first impression and the next conversation, from a search result to the proposal on the table.

0303

Web & Content

Problem

Your products are not an everyday purchase. People need help understanding what changes, what it costs, and what to ask.

Deliverables

A responsive website, a practical content library, and useful explanations your team can share.

Scope

Clear site architecture, service pages, educational content, and a useful path to request a consultation.

Role & connection

Where research becomes a conversation: a place to answer questions and help prospects take the next step.

0404

Local Search & Visibility

Problem

Being good at the work is only part of the job. People in your service area need to find you when they start looking.

Deliverables

A local visibility plan, prioritized page improvements, and a consistent approach to business information.

Scope

Location-aware content, business profile guidance, and a search strategy grounded in the territory you serve.

Role & connection

Connects your service area with the questions people ask before they contact an installer.

0505

Campaigns & Measurement

Problem

More inquiries are only useful when they are relevant to your team, your service area, and your capacity.

Deliverables

Campaign concepts, a launch plan, and a reporting framework for learning what brings qualified interest.

Scope

Focused campaign planning, clear landing pages, and measurement tied to the conversations that matter.

Role & connection

Makes each round of work more informed, with realistic expectations and room to refine.

0606

Sales Enablement

Problem

A considered purchase rarely happens in one visit. Your team needs useful material for the questions that come after an inquiry.

Deliverables

A practical set of materials for consultations, proposals, and follow-up conversations.

Scope

Proposal messaging, customer explainers, and follow-up content that supports a clear buying decision.

Role & connection

Carries the same story from the first impression through to the final discussion.

Good work deserves
a clear explanation.

Our approach

Explain before you persuade. Clean-energy buyers bring practical questions about their property, their budget, the installation, and what happens next. Useful marketing answers those questions in a language they recognize.

Start with the work your team actually does. Keep the claims specific, the process visible, and the next step easy to understand.

Educational, accurate marketing matters. Incentives, savings, and eligibility depend on the project and local rules. Confirm details with qualified professionals.

Clear differentiationIncentive awareUseful contentLocal searchTrust first
03 / Process

How an engagement runs

Five stages. From first call to ongoing refinement.

01

Discovery

We learn your service area, incentive landscape, and where leads drop off today.

02

Strategy

Audiences, positioning, and a channel plan tied to how buyers actually choose in your market.

03

Build

Website, content, profiles, and campaign assets produced and reviewed with your team.

04

Launch

Work goes live in sequence, with tracking and a clear plan for the next conversations.

05

Refine

We watch what connects, adjust sensibly, and sharpen the next round from what we learn.

A few useful questions

Is this a fit?

A short set of honest questions about the work. If the answers line up with your situation, the next step is a briefing conversation: where you are now, what is getting in the way, and what needs to change.

What size companies is this for?

The approach is designed around specialist teams with a clear service offer, from owner-led installers to established regional businesses.

Do you work in any region?

The strategy should follow your actual service area. Local search behavior, language, incentives, and customer expectations all need to be understood before planning a campaign.

What do you need from us to start?

Your service area, the work you want more of, the website and materials you already use, and an honest picture of how inquiries become customers.

How long until work is live?

Timing depends on scope, existing materials, and review availability. A focused content update and a full website need different plans; agree on milestones before work begins.

Do you install systems or sell equipment?

No. This concept is about marketing and communication for clean-energy businesses. Installation, equipment, engineering, and project advice belong with qualified providers.

Do you work outside renewable energy?

This website is focused on renewable energy and efficiency: solar, storage, heat pumps, EV charging, and related specialist services.

The next conversation

If your marketing hasn’t caught up with your work, we should talk.

You install solar, storage, heat pumps, or EV charging, and you want the people who need that work to find you and trust it. Start with a clear account of where things stand today.

Use the checklist to prepare. Bring what you have, what is working, and where the conversation gets stuck.

Begin the briefing conversation ↗